Here come the girls!!!

We had a great night last night in our Liverpool store. Loads of you guys joined us for a few lambrinis at our Ladies Night. Our liverpool girls were on a mission to shop but the took time out to get their nails done, eyebrows and make up sorted too! Party outfit bought, Christmas pressies in the bag, extra glam make over, goody bag collected and a final lambrini from our hot hot hot waiters – these Liverpool lasses know how to shop!!

Looking forward to our next ladies night! Thanks Liverpool for a top night!

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Gemma Arterton – Face of G-Star

Gemma Arterton continues as ‘the face’ of G-Star’s women’s range for a second season. The new campaign has been shot once again, by Anton Corbijn, whose work you will have seen, even if the name doesn’t ring a bell. He has photgraphed and made videos for a whole host of music stars from the likes of David Bowie to R.E.M., The Killers and Coldplay.

The choice of Gemma Arterton to front the campaign is simply down to her being seen by G-Star as “the perfect encapsulation of “modern, independent womanhood”.

Gemma Arterton for G-Star

You can see her RIGHT HERE in a behind-the-scenes interview on board the G-Star Raw Ferry, at Bread and Butter in Berlin and discover why the association between Gemma Arterton and G-Star is such a good fit.

 

 

 

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Play On, Play On!

Dressed down for the beach or dressed up for a party, the all-in-one is definitely back on the radar! Once seen as a fashion consigned to the history bin of the 70s, playsuits and jumpsuits are all over this summer. Halter-neck, collar or spaghetti-straps there’s a style for all and with a tremendous selection of fabrics, colours and prints you cannot go wrong.

We’ve picked out our favourite four playsuits from our wide range at usc.co.uk

 French Connection Summer Thistle Playsuit French Connection Summer Thistle Playsuit

This lovely playsuit from French Connection is a simple shape with classy details. The all-over thistle print, thin shoulder straps, contrasting piping at the neck and on the detachable belt combine to pretty this style up completely.

£62.00

 French Connection Phoenix Playsuit French Connection Phoenix Playsuit

Bold prints are a big hit this summer and this playsuit is no exception. Marrying the striking phoenix and floral print with a ruched waist and turn-up cuff make the transition from beach to street really easy!

£47.00

Yumi Cut Out Playsuit

The striking embroidery at the neckline of this Yumi playsuit may make it seem less casual but it can easily be dressed down as well as up, making it a very versatile outfit piece!

£32.00

 Yumi cut out playsuit
Abandon Drapey Playsuit

A lightweight, short sleeve playsuit by Abandon with a wide scooped neckline. The drape of the fabric and subtle pleating at the waist make for an elegant, easy to wear playsuit

£35.00

 Abandon Drapey Playsuit
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Wakefield – Another USC store is born!!!

Here are some pictures of the new store at Trinity walk, Wakefield.

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Dare to Underwear…the video!

Did you miss out on what happened down at our Buchannan street store in Glasgow on Thursday 19th May? The first 50 customers who turned up in their underwear received a free pair of jeans! Check out the video below!

WEAR YOUR PANTS TO USC from GARY CURRAN on Vimeo.

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Spotted… Get The Look

We sent our fashion police out onto the streets of London to snap some stylish individuals. Here is a selection of guys who we think have got it and hey,we can help you get it too!

Name : Josh
Job : Stylist

Get the Look


Get the Look

Get the Look

Get the Look
Ltd Classic Watch £54.99 Cheap Monday Skinny Jeans £45.00 Fred Perry Byron £51.00

Name : Matthew
Job : Creative Designer

Get the Look


Get the Look

Get the Look

Get the Look
Fred Perry M7344 shirt £59.00 Levi Strauss 511 Diamond Jeans £75.00 Diesel Starpin Belt £35.00

Name : Alfie
Job : Sales Assistant

Get the Look


Get the Look

Get the Look

Get the Look
Firetrap Woodstock Shirt £62.00 Cheap Money Skinny Jeans£45.00 Camper wallaby Shoes £85.00

Name : Cheng
Job : Interning In London

Get the Look


Get the Look

Get the Look

Get the Look
G-Star Tubbs T Shirt £42.00 Diesel Gig Chinos £100.00 Fred Perry Newington Trainers £40.00

Name : Billy
Job : Student

Get the Look


Get the Look

Get the Look

Get the Look
Replay M3749 Hoodie £80.00 Fred Perry Jumper £69.99 Adidas Court Star Trainers £57.00

Name : Danny
Job : Actor/Writer

Get the Look


Get the Look

Get the Look

Get the Look
Firetrap Mantle Jumper £56.00 Diesel Larkee 73P Jeans £85.00 Red Wing Classic Boots £199.00
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Did you dare to underwear?

Did you join the mayhem on Buchanan Street, Glasgow on Thursday 19th May?  If you missed it, you certainly missed out!  A strong crowd of barely clad denim enthusiasts bared all (well nearly) and formed an orderly queue outside the USC store eagerly awaiting the 1pm deadline and a special ticket entitling them to a FREE pair of jeans.

A great time was had by all & we are looking forward to bringing ‘Dare To Underwear’ to more of our stores very soon!

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Spotted! Abandon on Parade.

Parade wearing Abandon clothingAlert, alert… there’s a new girl group on the radar! Made up of Bianca, Emily, Lauren, Jessica and Sian; Parade may already be a familiar name to some of you. Certainly if you had tickets to see Alexandra Burke on her recent tour, you will have seen them as the support act.

Parade are all over the telly at the moment, pictured here doing a cover of Cee-Lo Green’s ‘Forget You’ on The Crush on Channel 4.

Abandon american vestIf you were up early enough you might have seen Bianca from the group wearing Abandon. Our eagle-eyed reporters spotted her making rather a good job of sporting the Abandon American Vest (pictured right).

The Sunday Mirror describes Parade as the UK’s version of Pussycat Dolls… we’ll leave that for you to decide. Check out their video for ‘Louder’ and make your own mind up.

How they manage to look so fresh before 9 on a Sunday morning we’ll never know, but hey – they’re pop stars. That’s what they do.

You can see the full Abandon Spring Summer ’11 range at USC right here!

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Chinos are back… big style!

Chino picturesThough they have been bubbling under for a couple of seasons, this summer khaki trousers, more commonly known as chinos, are definitely H-O-T!

But the question is, ‘Could they be considered a British invention?’

Chinos, sometimes known more pictures of chinosas Khakis have been around for over 150 years, springing up in India in the 1840s when Sir Harry Lumsden, a British Army commander, traded in his bright white uniform trousers for lighter-weight pyjama bottoms to find some relief from the heat. To disguise them, he used a local plant (mazari) to dye them, turning them a dusty colour that blended with the local terrain. The Hindu word for ‘dust’ is ‘khaki’, and hence the name was born, and the style adopted by the Army.

The British Khakis quickly found their way to China, where they were quickly copied and sold to American troops in the Philippines in the Spanish American War. At the time Spanish was one of the primary languages spoken in the Philippines, the Spanish word for Chinese is ‘chino’ and the word was adopted to describe the fabric. Phewf! Did you get all that?

Trousers made of the material became known as ‘chinos’ and were popularised when American soldiers returned to the U.S. and continued to wear their khaki uniform trousers in civilian life, particularly at college, teamed with button down shirts and penny loafers, creating the preppy look so many of us want to sport these days.

OK, enough of the history lesson – the current styling of chinos is far removed from Sir Harry Lumsden’s jim-jams these days. We hit the streets to see how you are wearing yours – jean cuts, cuffed ankles, turn-ups, button over pockets all feature on this year’s styles.

And it’s not just the cut that’s moved on – another development is that khaki is no longer the only colour for the chino trouser. We’ve spotted them in navy, in grey and in brown.

So is it time to ditch your denim in favour of the chino? Well, we wouldn’t encourage anything as extreme as that, but chinos are quickly becoming an essential wardrobe addition and going by what we’ve witnessed, chinos are going to be really big for summer. In fact, we reckon they’re here to stay.

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Adidas is all in.

Here at USC we are really enjoying the new ad campaign from Adidas.

David Beckham, Derrick Rose, Lionel Messi, B.O.B. and Katy Perry all feature, as the global sportswear brand continue push their iconic logo across all sports and into music.

French electronic innovators, Justice, have provided the soundtrack – called ‘Civilisation’, the track is so new it isn’t even released yet! (You can get it from iTunes from 4th April though).

With some great new Adidas stock flowing in to USC right now we can happily say that we’re ‘all in’. Check out what’s new from Adidas right here.

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